The Bruce Lee Estate sought to modernize its digital archive and unlock new value from its licensed materials. I designed and drove the vision for a metadata-powered storytelling feature called Hotspots, which connected archival items through narrative links — turning isolated photos, film posters, and personal artifacts into cohesive “Stories.”

The experience reimagined how fans and licensees could explore the collection — visually, contextually, and emotionally — leading to a double-digit increase in archive engagement and renewed licensing interest year-over-year.

The Stories later reached a combined 40M+ followers across Instagram and Facebook, revealing the depth and humanity behind Bruce’s legacy to a new global audience.For more detail, reach out via the contact section below.