User Testing Strategy  Meetings were arranged with stakeholders to firm up prototypes and iterations and balance these ideas with realistic deliverables given the small size of our in-house content creators. How many assets did we want to share publicly? Would it be browsable or meant for research? Could it be both? Would it be fun? Was there an opportunity for paid upgrade feature? We created several personas based on limited but reliable data from our online store. 73% of our online store traffic came from our social (over 20M fans across Instagram, X, and FB/Meta) so we were able to put up a questionnaire gathering data on our users’ location, age, sex, income, and self-identified Bruce-expert level that received 2,000 responses. From this information we built out some reliable general-fan personas.

Next we conducted testing with two important groups in the top teir of the general public: (1) our already-established ‘social micro-influencers’  which were 32 high-quality users who have 2,000+ followers on their Bruce Lee-fan social pages) and (2) Thirteen high-quality licensees who routinely engage in Bruce Lee licensing deals netting profits for the Estate annually. These articulated users vetted the fun-factor, the in-the-know-fan-factor, and the is-there-a-need-factor for the public archive. From there we polished concept and designs and took the browsable feature and the ‘My Archive’ feature to UserTesting.com and conducted these as unmoderated A/B tests and concept tests.