Adapting to findings

Immediately we realized we needed to onboard users with a clear communication that they would need to for the most part, surrender a trend in digital products which presses for constant customization. Capsule was actually saying no the limitless options of the Internet and asking for some trust when it came to putting together a good time. We realized we were stumbling on something like, a very abstract, AI party planner, that could adapt to urban contexts.

We also realized we wanted to break down the capsules into luxe and medium in terms of spending. We received enough participant response to convey that sometimes, people were up to treat themselves and sometimes they weren’t. This was going to be a major decision factor for choosing a particular capsule.

Through our exploratory concept research with participants we also came to appropriately emphasize the sharing and social aspect of this app. The primary experience of the capsule experience was buttressed with the ability to share it out to friends for either joining or recommending. We were also able to identify this as a potential paid advertisement area for outlining in our MVP.