︎ Advanced Product Design + UX Strategy
︎ 360-View for AI Adoption Acceleration
︎ 360-View for AI Adoption Acceleration
Work ︎
AI-Powered CX App for Automotive
Role | Senior Product Design Manager
Company | Cisco (Emerging Tech Group)
Primary Contributions | 0-1 Creative Vision, UX Design Leadership, User Research, and Story Pitch Development
︎︎︎📱🧑🔬
- Created and directed the creative vision for a B2B AI-powered customer experience (CX) app for automotive diagnostics and customer support.
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Developed intuitive UI/UX solutions that simplified complex AI interactions and AR visualizations.
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Conducted extensive user research: user shadowing, sentiment analysis, and qualitative/quantitative testing to refine the design and improve trust.
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Played a key role in securing a multimillion-dollar sales deal by aligning emerging AI capabilities with clear, effective user workflows.
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Simplified complex features into a streamlined remote sales motion, contributing to a critical Cisco portfolio motion.
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Designed and maintained a comprehensive design library with reusable UI components for improved consistency across product touchpoints.
- Managed two UX designers to support workflow refinement and ensure collaboration across design and engineering teams.
AI/AR App for Auto
Cisco
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More images and info available on request.
AI-Powered Social App for Wine Lovers
Role | Founding Product Designer, Recommendation Systems
Company | Vinofy
Primary Contribution | Product Strategy, UX Design Leadership, and Research on Recommendation Systems ML
︎︎︎📱
- Led the design and development of an AI-powered wine recommendation platform that achieved 200% user growth.
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Conducted user research, behavior analysis, and iterative design to improve user engagement and retention.
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Introduced strategic UX improvements informed by testing insights, enhancing platform usability.
- Managed two UX researchers to ensure data-driven insights guided design decisions and platform evolution.
Social App for Wine Lovers
Vinofy
More images and info available on request.
Firefox Work
Role | Senior Product/UX Designer
Company | Mozilla Firefox (Moonshot Team)
Primary Contribution | Product Strategy, UX Design, and Research
︎︎︎🖥️🧑🔬
- Conceived of and led 0-1 design strategies that supported millions of MAUs.
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Designed Firefox's Work mode — an integrated workspace simplifying complex backend processes for users.
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Streamlined app logins, integrated productivity tools, and improved collaboration with a focused workspace for enhanced workflow.
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Developed net-new approaches with the Design team to align with user habits and reduce friction in the user journey.
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Created a robust design library for Firefox Work mode, ensuring reusable components improved UI consistency.
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Managed junior UX designers to support workflow refinement and product enhancements.
- Redesigned Mozilla's Profile Mode within the browser, improving usability for millions of MAUs and enhancing the overall user experience.
Firefox Work
Mozilla Firefox
Licensing Analytics and Archive Platform
Role | Senior Product Design Manager
Company | The Bruce Lee Estate
Primary Contribution | UX Design Leadership, Product Strategy, and Research
︎︎︎︎📱🖥️🧑🔬
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Led the design and development of an AI-powered licensing platform to improve asset discoverability and increase licensee engagement.
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Introduced user-centric workflows that improved asset activation rates by 50% and increased licensee retention by 25%.
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Integrated an e-commerce solution, driving additional revenue growth.
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Collaborated with media partners like HBO and ESPN to shape interactive storytelling features that enhanced Bruce Lee's digital legacy.
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Translated complex machine learning insights into clear, actionable data visualizations to help users understand asset performance trends.
- Managed two junior designers, ensuring design consistency and fostering their growth.
Analytics and Archive Platform
The Bruce Lee Estate
More images and info available on request.
Current Role (2025) 🚀️
I have founded (and currently lead) the AI Experience Program at LMI Solutions, driving customer-focused GenAI solutions for defense and space agencies. I manage a UX team delivering scalable design frameworks and AI/ML-driven experiences powered by LLMs. I’m currently thinking deeply about UX-driven Agents tasked with mission-critical decision-making in high-stakes environments. Designing Agent engagement is my current thrill.
GenAI
US Federal
More images and info available on request.
